Research that helps you
make better decisions.
Every report we publish is peer-reviewed by our delivery team, grounded in real client data, and written to be actually useful - not just impressive-looking. No fluff. No gating. Free.
6
Research reports
73+
Pages of research
100%
Free - no gate
Quarterly
New reports
“We started publishing these reports because our clients kept making expensive decisions based on outdated data. Everything here comes from live projects, honest numbers, and lessons we've actually learned - not theory. If it helps even one team make a smarter call, it's worth it.”
All Reports
5 reports published
AI Tools for Content Teams: What Works, What Doesn't
A practitioner's guide to integrating AI into editorial and creative workflows without losing your brand voice.
AI is reshaping how content is researched, drafted, and distributed. But most teams adopt tools without a system - leading to inconsistency and risk. This guide maps the AI content stack, its real-world results, and the governance rails every team needs.
The Brand Consistency Playbook: One Voice Across Every Channel
Why inconsistent branding costs more than a rebrand - and the operational systems that fix it.
Brands with consistent presentation across all channels see 23% higher revenue on average. Yet 71% of companies say maintaining brand consistency is their top creative operations challenge. This playbook gives you the system to solve it.
Social Media ROI: Measuring What Actually Matters
A framework for connecting social media activity to business outcomes - not just engagement metrics.
90% of brands track social media metrics. Fewer than 30% can connect those metrics to revenue. This report introduces the Revenue-Linked Social Framework - a practical measurement model that bridges the gap between content performance and business results.
SEO for West African Markets: Localisation, Search Intent & Growth Tactics
What global SEO playbooks miss about Nigerian, Ghanaian, and Kenyan search behaviour - and how to close the gap.
Most African businesses apply Western SEO frameworks to local markets and wonder why they don't rank. This report maps the search intent patterns, content formats, and technical factors that drive organic visibility specifically in West African Google search.
When to Hire a Marketing Agency vs. Build In-House: A Decision Framework
A rigorous cost-benefit analysis for growing businesses deciding how to structure their marketing function.
Agency vs. in-house is one of the highest-stakes decisions a growing business makes. Get it wrong and you overpay for underperformance. This framework gives you a scoring model to make the decision with data, not gut feel.
Want us to research
a topic for your industry?
Our research team produces custom industry reports, competitive landscape analyses, and audience insights studies for brands that need proprietary data. Published or kept private - your call.
What a custom report includes
- Primary research: surveys, interviews, or platform data pulls
- Quantitative analysis with benchmarks vs. your market
- Fully designed PDF report (10–40 pages typical)
- Executive summary slide deck for internal sharing
- Optional: co-publishing for brand visibility and backlinks